No Name, 2016

For some, ancestry provides identity, purpose, and a sense of legacy—an inheritance claimed with pride, even without direct connection to the cultures or customs it stems from. For many third- and fourth-generation Canadians, however, these inherited ties hold little relevance in daily life. This series examines the disconnect between pride, birthright, and lived reality.

Props were created using what was on hand—utilizing the iconic yellow packaging of No Name.

It is a line of generic brand grocery and household products sold by Loblaw Companies Limited, Canada's largest food retailer.